We’re really excited to announce that we’ve been ranked the No. 1 ethical tea and coffee brand in the Good Shopping Guide from the Ethical Company Organisation.
Compiled from researching public records, campaign and government information, The Good Shopping Guide reports on and ranks the ethical scores of companies in 15 categories relating to the environment, human rights, animal welfare and other social responsibilities.
Cafédirect was awarded the top rating in each of the 15 categories and are the only company to reach this high level of recognition in this group. Overall, Cafédirect was one of only six companies with this level of accreditation across all categories throughout the entire shopping guide – impressive eh!
As the Good Shopping Guide states, ” It is really important to look at the whole company behind some of the Fairtrade brands as not all have exemplary ethical records, especially the supermarkets behind some of own-label Fairtrade. This is why we recommend you choose Cafédirect, our topscoring brand and the only company to have gained ethical accreditation from the Ethical Company Organisation (which guarantees aclean record not only on Fairtrade, but also on a whole raft of human, animal welfare and environmental criteria).”
You can read about this in more detail here or if you’d like make your purchasing decisions on more than just price buy a copy of the book online here. Spread the word and let as many people as possible know that not only do we have great tasting & award winning Fairtrade drinks – we’re the No. 1 Ethical tea & coffee brand too!
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